It's .......... !

I don't know what it means when they say these Choco Pies are NOW, but they sure are good.

Perhaps NOW is an acronym:

Now Obstinately Wrapped

or

New Obnoxious Wrapper

Next On Waist

Nearly Obliterates Wrinkles (when applied liberally to face)

I've given up trying to figure out what it means or if NOW is an acronym or not and if it is what it means.

I don't care.

I just need something to wash down that pie I just ate! (Which is NOW in my stomach.)

Mmmmmm! Mmmmmm!